Finally, Sony Ericsson launched Xperia Active smartphone, on Sunday (10/23/2011), in Jakarta. The launch was held simultaneously with Billabong City Square Indo Competition, a skateboard competition followed by fans from all over Southeast Asia.
As the name implies, the Xperia Active not only aimed to technology-geeks, but also to an active and sporty people in their daily life. Some Features, design, and accessory attached to the smartphone so that it can meet the needs of the targeted segment. "The design and material of this smartphone is made of by tough materials. There is a metal material on the side to make a strong impression. Glass on a screen made from dragon frame materials so that it can withstand loads up to 60 kg," said Rachmat Akbar, Product Manager of Sony Ericsson.
In a press conference today, Rachmat also added, "This is our first Xperia dustproof and waterproof for 30 minutes. So, with this smartphone, we can still move when it rains."
One design that supports the ability to hold two layers of water is the casing that covers the components inside the smartphone. USB port and the headset has a cover so as to minimize the risk of water into the device. Active Xperia also comes with features Wet Finger Tracking. With this feature, in a discharged condition splashed or soaked by rain, the smartphone can still be used for telephone, send messages, or other activities.
"Sony Ericsson Xperia Active also has applications SportyPal. It can monitor the activity of our sport, could Bicycling, running, golf, and another via GPS. So help users who like to exercise," said Rachmat. To utilize the application, users simply login and enter data, such as weight and height and age. Furthermore, users simply select the type of exercise will be conducted. Active Xperia will show whether the activity monitor and achieve targets.
Other applications related to sports is Walkmate, devoted to the activity of walking. This application allows users to design target calorie burning. Active Xperia will monitor the activity of walking through the GPS, converts the calories, and presenting it in graphical form.
Actually, there are also special applications for the likes iMapMyFitness gym. Through this application, users can design a workout, nutritional intake to achieve the target. Unfortunately, this application is not available on the Xperia Active circulating in Indonesia.
Active Xperia is a smartphone-sized 3-inch screen with the Android operating system Gingerbread 2.3 by Mobile Bravia Engine and processor 1 GHz. This smartphone has a 5MP camera with HD recording function and panoramic three-dimensional (3D).
Xperia Active is available in black and white and black and orange, sold for Rp 3.075 million. In addition it is also marketed in limited numbers, Xperia Active Billabong Billabong Limited Edition with the casing with the same selling price. Smarphone also had features of Facebook inside Xperia.
Purchase Active Xperia will be equipped with a Sony Ericsson Live View. This accessory has a similar form of watches, allowing the user aware of any calls, incoming messages, and notifications from social networks like the look of time in watches.