Towards the Chinese New Year on January 23rd 2012, Vertu - the Nokia cellphone division, launched a luxury phone product named Signature Dragon Collection. This phone is made specifically to welcome the year of the Dragon in the Chinese calendar.
According to the Chinese calendar, this year is the year of Dragon. So, this new Vertu mobile phones complement with the Dragon character at the back of Vertu phones. The Dragons character is handmade and the process require 20 steps, each of them need about 36 hours.
The Dragon carving sent to Switzerland to be given a special mark, before being returned to the jewelry shop in China. This complex process makes cell phone prices soar.
Vertu Signature Collection, was sold for USD 20.815, or approximately Rp 190 million is also decorated with precious stones which are made exclusively from top grade materials.
Currently no information detailed specifications of this phone, but is expected to use the Symbian operating system.
The price is quite expensive, ofcourse it's targeting the upper class mobile phone users, especially the Chinese citizens, who welcomed the presence of the Dragon Year. The dragon is a symbol of luxury in this phone will attract buyers who want to perpetuate the Dragon year in the phone.