According to AMA, green marketing is the marketing process which is considered friendly to the environment. That's why green marketing covers a wide range of activities including product modification, changing the production process, packaging changes, and also change the type of ads that have been used on TV
Green marketing begins with an issue, that earth is currently experiencing global warming and the temperature continues to rise because of the effects that greenhouse gases and heat in the earth can not move from the earth and the more severely damaged the ozone layer. Therefore many world leaders, although not all of which come together to make the Kyoto Protocol that aims to establish cooperation between countries to help create a safer environment and healthier. Although not all States to attend the Kyoto protocol, but many of those who do not attend follow the practice of green marketing.
Green marketing issues currently represents a great opportunity to implement the latest marketing strategies. Green Marketing makes the cost of production more efficient, because it is a recycling program product. In addition, the behavior of the people to preserve the environment became an important base for green marketing so that sellers can more easily make strategies. So, it's time to going green. To socialize green marketing, it's need social entrepreneur conference.