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Mobile Internet Conquered the Mass Market

Written By Kaisar Woll on 2008/10/16 | Thursday, October 16, 2008

Around ten million Germans on their mobile phone to surf the mobile Internet and this is according to a recent study shortly before the final breakthrough stand. User friendliness, services and content must be added for the customers to continue to develop further.

MobilFunk - service providers

The mobile provider will play the central role, but collaborations with content and service providers as well as a targeted promotional marketing are necessary for success.

Better conditions

"Transparent tariff models and a good UMTS network coverage have already reduced the use of barriers," explained Klaus Boehm, director for media at Deloitte, where the study was carried out. "Until the end of 2012, the number of users doubled in Germany, where as UMTS terminals to HSPA technology and expanded this standard on mobile phones is established."

Market Dynamics

The end of 2007, there were still 8.7 million mobile Web users, went in August 2008 even mobile 10.4 million people online. Given this enormous market dynamics are trying handset manufacturers, wireless content providers as well as their competitive position to optimize and expand.

New positioning opportunities

A feature of the mobile Internet industry is the expanded value added depth in comparison to traditional or mobile content business: handset manufacturers such as Nokia develop not only breitbandfähige mobile phones and operating systems, but also offer their customers content and services over their own online portals to. read more ...


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